You can register a WebHook with Software Potential to receive notifications of various licensing events in your account e.g. when a license is issued or reissued. When an event occurs the Software Potential service will send a notification to all WebHooks registered for that event.
You can process the notification data appropriately e.g. associate it with a customer in a CRM/ERP system, trigger an email notification to the end customer etc. If you wish you can also use the notification data to retrieve further detailed information from the Software Potential service e.g. for a license Issue/Reissue event you can retrieve detailed license and/or customer data using web service API.
To receive notifications you must deploy a publicly addressable WebHook listener and register the WebHook with Software Potential. Please see Getting Started With WebHook Notifications for more details; there is also a sample WebHook listener application in our GitHub samples at https://github.com/SoftwarePotential/samples/tree/master/Api/Webhooks
As of 30 March 2017 you can register for notifications of the License Issue and License Reissue actions
It is intended to add notifications for more actions over time, including Activation and Customer actions.